People use social media to connect with friends, make new acquaintances and share news. They also use it to find inspiration for what to do and buy. Whether they’re shopping for their own clothes or looking for something to buy as a gift, ecommerce businesses can tap into social media’s popularity to boost sales.

The biggest social media platforms are Facebook and YouTube. Both of these sites have a large user base, and they account for the majority of internet users in many countries around the world.

While these social media networks are widely used, it’s important to understand which ones are most popular among different audiences and demographics. This will help you tailor your digital marketing strategy for the best results.

Young adults are the most likely to use social media, but older adults have also started to adopt it in recent years. In fact, social media usage is now more representative of the general population than ever before.

Instagram and Snapchat are the two most popular social media platforms for younger people, with almost half of US adults using these websites. While these sites might not be the first platforms that marketers think of when figuring out where to start, they offer great opportunities for reaching your target audience in the right places at the right time.

TikTok is another social media platform that attracts a younger audience. Despite being a relatively new addition to the social media landscape, it has already grown to more than 700 million active users. Its popularity with this group indicates that video content will be a significant driver of social media growth in the future.

LinkedIn is an interesting social media option for business owners. This network has a large number of professional users, and it is one of the few platforms that is not dominated by younger consumers. In fact, LinkedIn is the second most popular network with professionals aged 50 and over.

Twitter is a platform that reaches a wider audience than other platforms, but it has a less diverse user base than some of the other social media sites. It is only slightly more common among young people than other platforms, and fewer US adults aged over 65 use it.

The most popular use of social media is to stay connected with friends and family, with nearly three in four people saying that this is their main reason for using the service. They also use it to share opinions and engage in debates about politics and other topics of interest.

Finding information is another popular use of social media, with 29.7 percent of internet users saying that this is their main purpose. This is a big deal because it shows that a huge percentage of people are accessing social media to gather information and find out what’s going on in their lives.

A third of internet users also use social media to browse for products and services, which is a good thing for ecommerce businesses. This is a popular way to get in touch with potential customers, and it’s also one of the most lucrative reasons for marketers to include social media in their digital marketing strategies.