The term “social media” refers to a broad group of websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. They have enormous traction worldwide and are used for both personal and business purposes.

For consumers, social media is an important part of daily life and has become a major way to stay in touch with friends and family. It also provides businesses with opportunities to advertise, promote and provide customer service and support.

Social media is an online platform that allows people to share their thoughts, experiences and emotions with other users. They can also use these platforms to find other people with similar interests and connect with them.

The definition of social media is “forms of electronic communication through which users create online communities to share information, ideas, and other content (such as videos)”. This definition includes websites such as Facebook, Twitter, Instagram and LinkedIn.

The main type of social media is social networking sites, which allow registered users to create profiles, post photos and video, send messages and communicate with others. Some of the most popular examples include Facebook, YouTube, Twitter and LinkedIn.

Some examples of social media include blogs, photo sharing, forums and other forms of online interaction. Some of these types of websites are free, while others charge for services.

Marketing on social media involves creating and sharing informative or entertaining content with a goal of growing an audience organically. Companies that aren’t able to do this through their own efforts often buy ads on social media sites.

Viral is a phrase that describes any piece of content that spreads rapidly on social media. It’s also a metric that helps marketers understand how much attention a piece of content gets.

Influencers are people who have a large following on social media and can influence other users to buy or use their products. Using influencers in marketing is a powerful tactic, but it can be costly and difficult to manage.

A business uses social media to promote itself, while a personal brand is used to share personal information with followers. Both of these strategies can be effective, but the goals of each are different.

Traditionally, a branded content is an advertisement that promotes a specific product or service. This is an approach that is commonly used by many brands, while non-branded content is a piece of information that doesn’t promote a specific brand.